A small studio. Founders send us their URL; we send back better copy in days, not months. Same diagnostic framework on every page, applied by careful eyes.
A marked-up version of your page — every line we'd strike, every line we'd replace, with the new copy already written in the margin. The deliverable is the editing of the page, not a deck about it.
Built for modern teams who want to scale.
For CS leads at Series B SaaS who run 10+ playbooks/week and lose the thread between tools.
⌐ stet · 10 more sections marked · 5-DAY DELIVERY
If you read forty B2B SaaS landing pages in a row, a strange thing happens. The pages start to merge. They all use the same six adjectives — fast, easy, powerful, seamless, modern, intelligent. They all name the same five integrations. They all have the same three-column "Why us" section with the same three icons. After page ten, you couldn't tell whose product is whose.
The pages aren't bad, exactly. They're just unwilling to commit to anything. They describe the category instead of the product. They name "modern teams" instead of senior PMs at Series B startups. They promise to "transform workflows" instead of saving twenty minutes on the Tuesday playbook review. The writing is generic because committing to specifics feels risky — and being specific is exactly the thing that would help the visitor decide.
Our entire job is the opposite of that. We read the page, find every place it has settled for a category-level statement, and rewrite it as a product-level statement. "Modern teams" becomes "customer-success leads at Series B SaaS." "Faster workflows" becomes "a Tuesday playbook review that takes 18 minutes instead of an hour." The buyer who reads the new version recognizes themselves. The one who doesn't was never going to buy.
That's the whole thesis. Specificity converts. Generic doesn't. Most founders know this. They just don't have the time, the writing chops, or the outside perspective to fix the pages they've been staring at for months. So we do it for them.
— Stet
Pick the one that matches how much we're doing for you.
A 48-hour written audit. You implement the fixes.
Diagnosis plus the new copy. Every section rewritten.
For founders who want the page to keep improving.
Specificity converts. Generic doesn't. The whole framework is built around that single idea.
Every page we audit is graded on the same ten dimensions, in the same order, with the same red/yellow/green scoring. Two different auditors should arrive at the same diagnosis on the same page. That's the point of a framework.
Stet is a small studio. We don't show our faces publicly because the brand is the work — if our audits don't speak for themselves, no founder photo would fix that. Every deliverable is written, designed, and built to be read once and acted on.
We use the same framework on every page we audit, and we'll keep using it after you've seen it. The framework is the IP. The output is yours.
Questions, intros, anything: hello@usestet.com.